New to our Fremont store: OBEY

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We are excited and proud to welcome the 2009 Obey Clothing Spring line to our Fremont store.

For the past 20 years, renowned artist Shephard Fairey has been developing the Obey brand, starting with posters, street paintings and stickers and growing to include graphic arts, collaboration with inspiring minds and the launch of Obey Clothing in 2001. Through Obey Clothing, Fairey puts the street in style and brings style to the streets. While the iconic brand finds itself threaded between the fine arts, street arts and commercial arts, the focus is singular: the purpose-driven blend of fashion, pop-culture, politics and art remind us that no matter what you’re working with, the medium is the message.

Evo’s relationship with Shepard Fairey is not new. Check out coverage of the July 2008 gallery opening. The Obey art on the walls brought the Fremont buzz off the streets and into evo’s TimesInfinity Gallery.

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