The evo crew was hard at work in Vegas over this past week poking and prodding 2009-2010 product to bring to the shelves for the coming season….aside from being a productive week at the tradeshow, we made sure to check out the bright lights!
NItro snowboards are rad. I was lucky enough to recently sit down with Nitro’s founders, part of the design team, their team manager, sales manager and our Northwest rep and figure out why. Now you can too.
“It seems like so long ago,” Mike says. He’s one of the designers at Nitro and he’s looking at the art for this year’s Eero on the gallery walls here at evo. The initial sketches are hung on the wall beneath the final graphic, which depicts a chaotic room strewn with boards, boots, cameras, books, pizza boxes, magazines. Front and center is a shaggy blond kid sitting at his computer with his back to us. The air is crowded with close up shots from the screen, speech bubbles compete for attention. It’s all IM conversations and photos of snowboarding, someone’s mohawk, friends, girls. At first glance, it’s a mess. But there’s more to it than that. You get a sense of what this kid is about and the jumble of his life translates to a sort of fervor for, well, snowboarding.
Why: Fremont First Friday Art Party at evo in Fremont. Free beer, free hi 5’s, free art looking! Featuring the art of Nitro Design Studios and Dennis McNett
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